Why Palm Wax?
Why We Believe Palm Wax™ Candles Are the Flame of the Future
In Europe, most households burn Palm
Wax™ tapers. The flame is bright and they are essentially
dripless. Unscented palm oil tea
lights are also very popular because they burn so clean
and efficiently. Ounce for ounce, palm oil candles burn longer.
Since we introduced Palm Wax™ to the United States over six years
ago, a dozen other companies have copied us. This year the focus
of the National
Candle Association's two conferences was on non-paraffin
and primarily vegetable waxes. Presenters and representatives of
the largest fragrance and wax supply companies predict that all
major manufacturers will be coming out with lines representing hybrid
blends of paraffin and vegetable waxes.
In time, with greater consumer awareness, we believe that Palm Wax™
and other vegetable candles will duplicate what has occurred in
Europe. It attracts consumers that are more environmentally aware
and health-conscious. Our sales were up again this year, and it
is consumers in the 18-36 year old group that made that difference.
Throughout Europe, it has been an additive to the market, in that
it did not decrease sales of paraffin products.